Despite being known as an action camera company, the number one reason people buy a GoPro is for travel. But GoPro travel isn't your average, every day, sit by the pool, leisure travel. Our customers wanted adventure and transformational experiences. So, we created a campaign that invited people to get off the beaten path and try something different.
We combined video executions featuring authentic but aspirational travel stories with static executions depicting our cameras as rugged travel companions.
Custom cameras were created for the travel destinations featured in the videos as well as the cities where out-of-home campaigns ran.
JAPAN OUT-OF-HOME VIDEO
NYC OUT-OF-HOME
SAN DIEGO OUT-OF-HOME
BALI
TASMANIA, AUS