In 2015, Audi launched a new high-end rental service designed to take a bite out of Uber and find new revenue streams for the brand. In order to promote the service internally at their annual global summit, Audi on demand needed a video that would provide a quick overview of the service and highlight one of the beta locations, San Francisco. The catch? We only had two weeks to plan, shoot, edit and deliver the video.
With a deadline looming, I worked around the clock to manage virtually every aspect of the project. This meant everything from client management, location scouting, talent and production crew selection to storyboarding, on-set direction and oversight of final edit and sound mix.
We finished on time, on budget and helped Audi on demand rally the company around an innovative product launch.