At Grey San Francisco, I led the creative team—in partnership with our Executive Creative Director—that pitched and won the BMW Western Region account. During the pitch I was responsible for leading the Creative team’s concept development as well as partnering with the Account and Media teams to build a cohesive, integrated advertising strategy. I was also responsible for presenting all digital work throughout the pitch process.
After winning the account, my responsibilities included leading the creative development of broadcast, print, out-of-home, radio and digital advertising. I managed three Art Director/Writer teams as well as directly managing the production and execution of all assets.
I oversaw all photo shoots and recording sessions as well as actively participating in the film production of television spots. This work included oversight of the entire process—from concept, storyboards, casting and 2nd unit directing to editing and post-production.