About

I'm a senior creative and marketing leader with more than 20 years of experience building brands, leading teams, and developing integrated campaigns across consumer technology, fintech, lifestyle, and agency environments.

Most recently, I served as Sr. Director of Brand Strategy, Integrated Marketing, and Social Media at Venmo, where I shaped brand narrative, led cross-channel campaigns, managed a broad agency ecosystem, and partnered with performance marketing to connect brand investment to measurable business outcomes. Before that, I spent nearly eight years at GoPro, ultimately leading global creative and integrated marketing across a 70+ person multidisciplinary organization — overseeing brand campaigns, product launches, creative development, and the systems that helped the work travel further and hit harder.

Earlier in my career, I held agency leadership roles at Y&R, Grey San Francisco, and several independent agencies, leading creative and brand strategy work across a wide range of consumer and technology clients.

At my core, I believe strong creative work requires more than good ideas. It requires clear direction, the right team, a shared understanding of what success looks like, and a leader who can hold the creative bar high while keeping the business reality in focus. That's the balance I've spent my career trying to get right.