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LoRa Alliance: Rebrand

 The LoRa Alliance™ is an open, non-profit association of members working to advance and improve the Internet of Things era. They are an international organization with over 400 members, from dozens of countries operating all over the world. In 2017, I led the effort to rebrand the organization—a complicated process that required consensus from more than 30 members of the global marketing committee.

The LoRa Alliance™ is an open, non-profit association of members working to advance and improve the Internet of Things era. They are an international organization with over 400 members, from dozens of countries operating all over the world. In 2017, I led the effort to rebrand the organization—a complicated process that required consensus from more than 30 members of the global marketing committee.

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