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Audi on demand: Product Launch

 In 2015, Audi launched a new high-end rental service designed to take a bite out of Uber and find new revenue streams for the brand. In order to promote the service internally at their annual global summit, Audi on demand needed a video that would provide a quick overview of the service and highlight one of the beta locations, San Francisco. The catch? We only had two weeks to plan, shoot, edit and deliver the video.  With a deadline looming, I worked around the clock to manage virtually every aspect of the project. This meant everything from client management, location scouting, talent and production crew selection to storyboarding, on-set direction and oversight of final edit and sound mix.  We finished on time, on budget and helped Audi on demand rally the company around an innovative product launch.

In 2015, Audi launched a new high-end rental service designed to take a bite out of Uber and find new revenue streams for the brand. In order to promote the service internally at their annual global summit, Audi on demand needed a video that would provide a quick overview of the service and highlight one of the beta locations, San Francisco. The catch? We only had two weeks to plan, shoot, edit and deliver the video.

With a deadline looming, I worked around the clock to manage virtually every aspect of the project. This meant everything from client management, location scouting, talent and production crew selection to storyboarding, on-set direction and oversight of final edit and sound mix.

We finished on time, on budget and helped Audi on demand rally the company around an innovative product launch.